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Meet Our Leaders

We believe that effective leadership is the cornerstone of success. It is the driving force behind our organization's growth, innovation, and commitment to excellence. On this page, we are thrilled to introduce you to the exceptional individuals who lead our diverse teams with passion, vision, and integrity.

Our leaders bring a wealth of experience, expertise, and a deep understanding of different facets of our industry. They are not only accomplished professionals but also inspirational mentors who nurture talent and empower our employees to reach their full potential. With their guidance, we foster a culture of collaboration, accountability, and continuous learning, creating an environment where every voice is valued, and ideas flourish.

We invite you to explore this page and get to know the individuals who lead our organization forward. Each leader's profile highlights their accomplishments, their unique leadership style, and their contributions to our company's growth and success. Together, they embody the values and principles that define WestRock.

Our Leadership Team

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Steve Romer, MAI, MBA

Chief Executive Officer

Founder and CEO, Mr. Romer entered the real estate appraisal profession in 1987 as a commercial appraiser after spending five years as the Branch Manager for the Illinois, Indiana, and Puerto Rico operations of a family-owned armed and unarmed security guard business with 2,500 employees. By circa 1990, Mr. Romer completed a Lotus 123/Word Perfect-based commercial appraisal valuation program that generated 100+ page narrative appraisal reports. Over time, the program was contemporized into Microsoft Excel/Word, copyrighted, annually updated with new features and expanded utilities, and instrumental in managing both the quality of appraisals and the growth of WestRock Appraisal Services.
 
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Abe Romer

President

With over 20 years of experience with WestRock Appraisal Services, Abe Romer is the next generation of WestRock leadership and the face of the company. He leads WestRock's marketing efforts and is responsible for developing, implementing and executing strategic marketing initiatives. Mr. Romer oversees both the Customer Satisfaction and Business Development teams in WestRock’s national expansion campaigns. With a focus on client satisfaction, his endeavors include attracting potential customers, maintaining existing relationships, and growth initiatives via new market entry.
President, with over 20 years of experience with WestRock Appraisal Services, Abe Romer is the next generation of WestRock leadership and the face of the company. Abe is responsible for approximately $4,000,000 in annual appraisal revenue and leads the Customer Satisfaction and Business Development team in WestRock’s national expansion efforts.President, with over 20 years of experience with WestRock Appraisal Services, Abe Romer is the next generation of WestRock leadership and the face of the company. Abe is responsible for approximately $4,000,000 in annual appraisal revenue and leads the Customer Satisfaction and Business Development team in WestRock’s national expansion efforts.President, with over 20 years of experience with WestRock Appraisal Services, Abe Romer is the next generation of WestRock leadership and the face of the company. Abe is responsible for approximately $4,000,000 in annual appraisal revenue and leads the Customer Satisfaction and Business Development team in WestRock’s national expansion efforts.President, with over 20 years of experience with WestRock Appraisal Services, Abe Romer is the next generation of WestRock leadership and the face of the company. Abe is responsible for approximately $4,000,000 in annual appraisal revenue and leads the Customer Satisfaction and Business Development team in WestRock’s national expansion efforts. 
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Patrick Henry Natural

Vice President of Strategic Marketing

Mr. Natural originates from the corporate culture of AT&T and spent more than a decade in the management staff, and also recipient of a Manager of the Year award during his tenure. Patrick directs WestRock’s marketing efforts which includes branding and corporate name recognition, web search and optimization, website development, HubSpot and API integration, social media management, campaign content and blog creation, and is instrumental in WestRock’s national appraiser collaboration pursuits and state licensing initiatives.
 
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Barry Eizik

Executive VP - Direct CEO Support

Mr. Eizik brings 40+ years of corporate management, purchasing and contract negotiations. Barry has a long history working with and for Fortune 500 companies and provides insight on WestRock’s corporate growth and organizational development. Mr. Eizik is one of WestRock’s principal advisers and supports WestRock’s ownership in overseeing company policy, formation, and corporate growth and management.
Mr. Eizik brings 40+ years of corporate management, purchasing and contract negotiations. Barry has a long history working with and for Fortune 500 companies and advices on WestRock’s corporate growth and organizational development. Mr. Eizik is one of WestRock’s principal troubleshooters and supports WestRock’s ownership in overseeing company policy, formation and corporate growth and management. 
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Ashton Rowles, MAI

Executive VP - Business Development

Ashton recently joined WestRock as the Executive Vice President of Business Development, after 12 years with Colliers international where he served as Executive Managing Director Valuation over Latin America.

During his previous tenure with the U.S. Department of State as a Senior Real Estate Appraiser, Mr. Rowles was involved with valuation-related matters for acquisition and disposal for the U.S. Government's International Real Estate holdings. In his career, he has personally performed appraisals in 40 states and 22 countries. He has overseen and reviewed appraisals in over 40 countries.


President, with over 20 years of experience with WestRock Appraisal Services, Abe Romer is the next generation of WestRock leadership and the face of the company. Abe is responsible for approximately $4,000,000 in annual appraisal revenue and leads the Customer Satisfaction and Business Development team in WestRock’s national expansion efforts.President, with over 20 years of experience with WestRock Appraisal Services, Abe Romer is the next generation of WestRock leadership and the face of the company. Abe is responsible for approximately $4,000,000 in annual appraisal revenue and leads the Customer Satisfaction and Business Development team in WestRock’s national expansion efforts.President, with over 20 years of experience with WestRock Appraisal Services, Abe Romer is the next generation of WestRock leadership and the face of the company. Abe is responsible for approximately $4,000,000 in annual appraisal revenue and leads the Customer Satisfaction and Business Development team in WestRock’s national expansion efforts.President, with over 20 years of experience with WestRock Appraisal Services, Abe Romer is the next generation of WestRock leadership and the face of the company. Abe is responsible for approximately $4,000,000 in annual appraisal revenue and leads the Customer Satisfaction and Business Development team in WestRock’s national expansion efforts. 
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Daniel Berry

Senior VP - Residential Operations and Commercial Forms

Daniel Berry's career journey in the appraisal industry reflects a wealth of experience and a diverse skill set with residential and commercial settings. Mr. Berry's expansive 15-year career is not limited to the private sector; he has also contributed to public service by performing mass appraisals for the county of Fulton in the city of Atlanta. This diverse background positions him well for his current role at Westrock.
As the SVP of Residential Operations and Commercial Forms, Mr. Berry's goals include delivering customer-oriented, efficient, reliable, and accurate appraisal products for all of WestRock's current and future clients. With his track record and expertise, Daniel Berry is a valuable asset in shaping and advancing WestRock's Residential and Commercial Forms operations.

Interested in joining our team of talented appraisers? Learn more about our openings on our careers page.

Ready to work with us?

WestRock is a national leader in adapting 21st-century technology and data protection safeguards which benefits our diverse customer base, including residential and commercial and hard money lenders, attorneys, accountants and real estate owners, with expedited, cost-effective commercial appraisals. A 35-year pioneer in copyrighted commercial appraisal software development, WestRock’s proprietary programs import data from the premier real estate data providers within the United States.